You can help Pop'n Music Wiki by expanding it.
The ee'MALL was an online purchasing system by KONAMI and BEMANI for the Pop'n Music franchise. It is required to use an e-AMUSEMENT card to buy songs, options, and such from various BEMANI games. The ee'MALL services were terminated on May 1, 2006, as the songs from it game were transferred pop'n music 14 FEVER!.
A sequel dubbed ee'MALL 2nd avenue was released on December 17th, 2003.
You have to play various of minigames to earn points for purchasing songs.